Tuesday, August 25, 2009

KCRW Set to Launch Eclectic24...

On Labor Day, KCRW will launch Eclectic24 -- a new, online, all-music channel blending the collected talents and tastes of all the station’s DJs into a single voice streaming 24 hours a day. Always on, no time slots, no appointment needed – just the best of KCRW whenever and wherever you want it. The stream will encompass the whole scope of the public radio station’s musical footprint over the last 30 years, integrating musical discoveries from across KCRW’s talented team of DJs -- favorite new releases, the best of our rich live performance archives -- with the voices of numerous musical icons that have appeared on the station over the years.

The new channel will debut – on air at KCRW 89.9 FM and online at KCRW.com – on Monday, September 7 from 9am to midnight (with a break for All Things Considered from 5 to 7pm) and into the early morning on September 8.

“Music fans still want to be surprised and turned on to something completely unexpected -- that’s the beauty of radio. What’s special about this new channel is that it combines those fresh ideas with the rich history of our station in a non-stop music stream for our fans worldwide,” said KCRW Music Director and host of Morning Becomes Eclectic Jason Bentley. “Our online-only music stream is already one of the chief reasons people visit KCRW.com and Eclectic24 will truly reflect the essence of everything that we are, musically.”

Eclectic24’s programming curator is current KCRW DJ and former Music Director Chris Douridas, who is tapping into the station's vast and ever-growing digital library of over 500,000 songs and its exclusive archive of 2000+ live performances and interviews, as well as exclusive KCRW music features like the Guest DJ Project and Today’s Top Tune(KCRW’s free song a day).

The impact of Santa Monica-based public radio station KCRW has always reached far beyond the community in which it is based, with listeners streaming the station in more than 180 countries – from Singapore and Iceland to Ghana and Peru. The station’s move online in 1998 and early foray into podcasting exposed a huge international audience to their programming and Eclectic24 cements KCRW’s place as a unique and vital resource for independent music discovery.

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