One Love for Playing For Change...

Giving voice to an extraordinary effort to inspire peace through music and to connect diverse musicians worldwide, including those in conflict regions, Hear Music today announced the April 28 release of Playing For Change – Songs Around the World. The special CD/DVD package, available at participating Starbucks company-operated locations in the U.S. and Canada and at traditional retail worldwide, contains a ten-song audio CD as well as a seven-track DVD, which features five of the songs performed live. The DVD also includes a trailer for the forthcoming PFC documentary and information on the PFC Foundation.

Grammy winning producer/engineer Mark Johnson and his Playing For Change team traveled for a decade with a single minded passion to connect the world though music. Their ambitious journey took them from post-apartheid South Africa, through the ancient sites of the Middle East, to the remote beauty of the Himalayas and beyond. Using innovative mobile technology, the PFC crew filmed and recorded more than 100 musicians, largely outdoors, in parks, plazas and promenades, in doorways, on cobblestone streets and amid hilly pueblos. Each captured performance created a new mix in which essentially the artists are all performing together, albeit hundreds or thousands of miles apart. In a recent interview with PFC founder Johnson, PBS’ Bill Moyers called Playing For Change a remarkable example of “the simple yet transformative power of music...to touch something in each of us.”

Some of the magical moments include Ireland’s Omagh Community Youth Choir singing“Love Rescue Me,” written by U2 and Bob Dylan, and American street musicians Roger Ridley and Grandpa Elliott harmonizing with Clarence Bekker from the Netherlands amid an assembly of artists from Russia, Spain, Venezuela, France and Brazil on the Ben E. King/Leiber & Stoller classic “Stand By Me,” the video of which has already become a YouTube sensation with over seven million views.

Also included is an exhilarating version of the Marley classic “War/No More Trouble”. The track (and video) includes musicians from The Congo, Israel, India, Ireland, South Africa, the U.S., Zimbabwe and Ghana, along with U2’s Bono and Bob Marley. Marley’s “One Love” proved to be an irresistible choice for the producers as well, enlisting American Keb’ Mo’ to sing with performers from India, Israel, Nepal, South Africa and Zimbabwe.

This unparalleled international collaboration of vocalists and musicians are also heard on versions of Sam Cooke’s “A Change Is Gonna Come,” Tracy Chapman’s “Talkin’ Bout A Revolution” and Peter Gabriel’s “Biko”.

The relationship between Playing for Change and Hear Music was facilitated by legendary television producer Norman Lear, co-owner of Concord Music Group, which formed the Hear Music label with Starbucks in March 2007.

“With Playing for Change, Mark Johnson and his team have created a movement that transcends language, border and culture, one that brings people together to a common purpose: peace,” states Lear. “We are thrilled to have this opportunity, along with our Starbucks partners, to bring this special project to the people.”

A five-city Playing For Change – Songs Around the World tour featuring some of the musicians on the CD and DVD will kick off at this year’s SXSW music conference in Austin, Texas on Friday March 20th. Other confirmed dates are:

March 23rd ~ Knitting Factory in Los Angeles
March 24th ~ Slims in San Francisco
March 25th ~ The Showbox at the Market in Seattle
March 31st ~ Highline Ballroom in New York

Playing For Change Official Site
Playing For Change on YouTube
Playing For Change on Facebook
Playing For Change on Myspace

Go Get it on Amazon.