Sunday, December 07, 2008

U2 Believes in Father Christmas & (RED)WIRE...



U2, Jay-Z, Coldplay, John Legend and The Killers among the acts contributing to a groundbreaking digital music magazine launched on World AIDS Day. (RED)WIRE is designed to help eliminate AIDS in Africa - U2's performance of Greg Lake's 'I Believe in Father Christmas' is among the premiere tracks.

Every Wednesday, (RED)WIRE members receive an issue delivered to their desktop featuring exclusive music from some of the world’s greatest artists. Half of the £4 monthly fee goes directly to the Global Fund to fight AIDS in Africa. Members who join before next Wednesday, December 10 will become “Founding Members” and receive the premier issue on December 10 as well as a special bonus song from Jay-Z.

When you purchase a memberships at www.redwire.com you can download a custom player that allows you to experience each issue in an 'immersive, visual, magazine-like interface'. For your £4 a month, your weekly digital music offering includes an exclusive song from a major artist, a song from an up-and-coming artist, a special piece of varied content (such as a digital short film or a reading from an artist or actor) and well as a window about the impact (RED) funds have in Africa.

The Global Fund will ensure that every cent from (RED) WIRE is invested in HIV and AIDS programmes in Africa: five members will generate enough money, each month, to buy antiretroviral medicine for one person living with HIV.

Sign up here for 2 FREE Trial Issues
.

0 Comments:

Post a Comment

<< Home